[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dhbaits.cz\/jak-pracuji-reklamy-na-facebooku\/#Article","mainEntityOfPage":"https:\/\/www.dhbaits.cz\/jak-pracuji-reklamy-na-facebooku\/","headline":"Jak pracuj\u00ed reklamy na Facebooku?","name":"Jak pracuj\u00ed reklamy na Facebooku?","description":"Facebook se sna\u017e\u00ed nab\u00edzet v\u00e1m reklamy podle ur\u010dit\u00fdch krit\u00e9ri\u00ed a z\u00a0toho d\u016fvodu o v\u00e1s tak\u00e9 sb\u00edr\u00e1 informace, aby byly reklamy tzv. c\u00edlen\u00e9. Vych\u00e1zejme tedy z\u00a0toho, \u017ee Facebook se o v\u00e1s dozv\u00ed velk\u00e9 mno\u017estv\u00ed informac\u00ed. \u010c\u00e1st z\u00a0nich uvedete sami v\u00a0nastaven\u00ed sv\u00e9ho... <a class=\"more-link\" href=\"https:\/\/www.dhbaits.cz\/jak-pracuji-reklamy-na-facebooku\/\">Pokra\u010dovat ve \u010dten\u00ed &rarr;<\/a>","datePublished":"2018-01-25","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.dhbaits.cz\/author\/#Person","name":"dhbaits.cz\n","url":"https:\/\/www.dhbaits.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e0a4ee3123bc6cda06472cb29cefd2abfa18c894e6c63b3d8bc84df8da10f637?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dhbaits.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dhbaits.cz\/wp-content\/uploads\/img_a311051_w1914_t1521991448.jpg","url":"https:\/\/www.dhbaits.cz\/wp-content\/uploads\/img_a311051_w1914_t1521991448.jpg","height":0,"width":0},"url":"https:\/\/www.dhbaits.cz\/jak-pracuji-reklamy-na-facebooku\/","about":["Www"],"wordCount":468,"articleBody":"Facebook se sna\u017e\u00ed nab\u00edzet v\u00e1m reklamy podle ur\u010dit\u00fdch krit\u00e9ri\u00ed a z\u00a0toho d\u016fvodu o v\u00e1s tak\u00e9 sb\u00edr\u00e1 informace, aby byly reklamy tzv. c\u00edlen\u00e9. Vych\u00e1zejme tedy z\u00a0toho, \u017ee Facebook se o v\u00e1s dozv\u00ed velk\u00e9 mno\u017estv\u00ed informac\u00ed. \u010c\u00e1st z\u00a0nich uvedete sami v\u00a0nastaven\u00ed sv\u00e9ho profilu, a i kdybyste tu byli na slovo skoup\u00ed, software si \u0159adu informac\u00ed m\u016f\u017ee doplnit z\u00a0va\u0161\u00ed IP adresy, odkud se p\u0159ihla\u0161ujete, z\u00a0va\u0161eho pou\u017e\u00edvan\u00e9ho rozhran\u00ed (za\u0159\u00edzen\u00ed), a tak\u00e9 z\u00a0vyu\u017e\u00edvan\u00fdch aplikac\u00ed (nap\u0159. v\u00a0chytr\u00e9m telefonu).Modelov\u00fdm p\u0159\u00edkladem, jak tato soci\u00e1ln\u00ed s\u00ed\u0165 nab\u00edz\u00ed reklamy, a jak je bude mo\u017en\u00e1 nab\u00edzet i v\u00a0budoucnu, je va\u0161e j\u00edzda autem po d\u00e1lnici. P\u0159edstavte si situaci, \u017ee budete cestou m\u00edjet n\u011bkolik billboard\u016f, kter\u00e9 jsou elektronicky \u0159\u00edzen\u00e9 a oto\u010dn\u00e9. Jak\u00e9 by to bylo, kdyby billboard v\u011bd\u011bl, kdo kolem n\u011bho proj\u00ed\u017ed\u00ed? Jist\u011b by inteligentn\u011b vyhledal b\u011bhem zlomku sekundy o v\u00e1s informaci, kter\u00e1 v\u00e1s podle va\u0161eho \u017eivotn\u00edho stylu n\u011bkam \u0161katulkuje, a podle toho by volil vhodnou reklamu. \u0158ekn\u011bme, \u017ee va\u0161\u00ed velkou z\u00e1libou je divok\u00e1 \u0159eka, slalom\u00e1\u0159sk\u00e1 tra\u0165, k\u00e1noe C1, a najednou se na billboardu objev\u00ed reklama na novou, senza\u010dn\u00ed lo\u010f Veloc C1, jakou jste v\u017edycky cht\u011bli.\tC\u00edlen\u00e9 reklamy jsou nakonec v\u00fdhodn\u011bj\u0161\u00ed, ne\u017e ty, o kter\u00e9 byste nem\u011bli z\u00e1jemFacebook funguje podobn\u011b, uvid\u00edte reklamy p\u0159edev\u0161\u00edm c\u00edlen\u00e9 na va\u0161e z\u00e1jmy a v\u00e1\u0161 \u017eivotn\u00ed styl. Tak\u00e9 jej zaj\u00edm\u00e1, jak\u00e9 weby nav\u0161t\u011bvujete, co \u010dtete, jakou spole\u010dnost vyhled\u00e1v\u00e1te, tak\u017ee nad\u0161en\u00e9mu vod\u00e1kovi a vysokohorsk\u00e9mu turistovi, co se pohybuje p\u0159ev\u00e1\u017en\u011b v\u00a0p\u0159\u00edrod\u011b, nebudou p\u0159ece nab\u00edzet p\u00e1nsk\u00e9 obleky, kravaty a polobotky. Po\u010d\u00edtejte s\u00a0t\u00edm, \u017ee uvid\u00edte sp\u00ed\u0161 reklamu na \u0161pi\u010dkov\u00fd spac\u00e1k, outdoorovou obuv a vod\u00e1ck\u00e9 vybaven\u00ed.Soci\u00e1ln\u00ed s\u00edt\u011b tak\u00e9 zaj\u00edm\u00e1 va\u0161e bydli\u0161t\u011b, pohlav\u00ed a v\u011bk, aby mohly nab\u00edzet nap\u0159. reklamy r\u016fzn\u00fdch restaurac\u00ed, logick\u00e9 p\u0159ece je, aby Plze\u0148\u00e1ci vid\u011bli reklamu na hospody v\u00a0Plzni a ne v\u00a0Pardubic\u00edch. A sta\u010d\u00ed uv\u00e9st n\u011bkde v\u00a0n\u011bjak\u00e9m p\u0159\u00edsp\u011bvku, \u017ee fand\u00edte \u017eensk\u00e9 modern\u00ed gymnastice SKP MG Brno, a z\u00e1hy se m\u016f\u017ee objevit spousta reklam na gymnastick\u00e1 n\u00e1\u010din\u00ed.Na druhou stranu je c\u00edlen\u00e1 reklama v\u00fdhodn\u00e1 nejen pro obchodn\u00edky, ale i pro v\u00e1s. Po\u0159\u00e1d lep\u0161\u00ed, kdy\u017e uvid\u00edte n\u011bco, co v\u00e1s osobn\u011b zaj\u00edm\u00e1, ne\u017e nejapn\u00e9 a otravn\u00e9 kousky zbo\u017e\u00ed, kter\u00e9 byste si nikdy nekoupili ani omylem.                                                                                                                                                                                                                                                                                                                                                                                        3.9\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak pracuj\u00ed reklamy na Facebooku?","item":"https:\/\/www.dhbaits.cz\/jak-pracuji-reklamy-na-facebooku\/#breadcrumbitem"}]}]